During this tutorial, we have learned about the 12 master formats of advertising, also known as Gunn's 12 Master Ad Formats. After learning these master formats, we looked at various commercials and tried to identify which formats are being used. Our group members have chosen a total of 4 advertisements from print media, such as magazines and newspaper. We identified the format that each advertisement has applied, which includes "Associated User Imagery", "Symbolize the Benefit", "Ongoing Character or Celebrity", and "Unique Personality Property". The one we chose as the best print ad among these four was the newspaper print ad by CIMB Bank that used "Associated User Imagery" format. The ad promotes CIMB's online banking service and associates it with audiences that have busy lifestyles and seek for convenience. Hence, we presented an alternative approach for the ad, which is to use "Symbolize the Benefit" format instead of stressing on the problems target audience are facing. We decided to show the users telling how convenient and efficient the service is in simple sentences such as "Wow. Online banking is so easy!", using chat boxes and simple font and graphics.
After
listening to other groups' presentation on their different approaches for the
print ad they have chosen, I have learned that different formats can be used on
the same ad to target different audiences. Besides that, a commercial can sometimes
incorporate only one format, and can also incorporate a few formats at once. By
using learning master formats, I have also learned how to identify advertisements
and how advertisers make their ad memorable towards their target audience.
Reference
list:
The Star 2013, CIMB
Bank print ad
By: Ng Yee Peng
During this tutorial, we have learned about the 12 master formats of advertising, also known as Gunn's 12 Master Ad Formats.
ReplyDeleteAfter learning these master formats, we looked at various commercials and tried to identify which formats are being used. Our group members have chosen a total of 4 advertisements from print media, such as magazines and newspaper. We identified the format that each advertisement has applied, which includes "Associated User Imagery", "Symbolize the Benefit", "Ongoing Character or Celebrity", and "Unique Personality Property".
The one we chose as the best print ad among these four was the newspaper print ad by CIMB Bank that used "Associated User Imagery" format. The ad promotes CIMB's online banking service and associates it with audiences that have busy lifestyles and seek convenience. Hence, we presented an alternative approach for the ad, which is to use "Symbolize the Benefit" format instead of stressing on the problems target audience are facing. We decided to show the users telling how convenient and efficient the service is in simple sentences such as "Wow. Online banking is so easy!", using chat boxes and simple font and graphics.
After listening to other groups' presentation on their different approaches for the print ad they have chosen, I have learned that different formats can be used on the same ad to target different audiences. Besides that, a commercial can sometimes incorporate only one format, and can also incorporate a few formats at once.
By using the master ad formats that we learned, I have also learned how to identify advertisements and how advertisers make their ad memorable for towards their target audience.
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[Just split the whole thing into more paragraphs, make it easier to read. Also made some small edits. MIKHA]
Thanks for sharing this information is useful for us, also I read an article on the same theme
ReplyDeletehttps://ufo3d.com/3d-animation-advertising-5-types-selling-furniture