Radio Commercial.

I personally think that the best radio commercial was Grey Inc.'s radio commercial. Besides thinking that Karen's group come up with the most amazing work, I have a number of actual reasons why I think their ad was the best out of all of us. 

First and foremost, the most important factor in a radio commercial is the language. Being able to be heard and/or understood is vital in a radio commercial. The announcers which I think were Rainer and Nabila were very clear and concise about what they were saying. Their grammar and language were spot on and their voices were heard clearly. Also, they did a really good job on squeezing in an "eerie" situation in the 30 second time frame given.

That aside, I thought that the sound effects were very suitable with what they were trying to say. At the intro, Nabila was building up the audience's attention by having a theatretical dramatic speech and then Rainer brought it down with the main point. While he was doing that, the music also became less dramatic and I thought that was very fitting. Dramatic, but point still being delievered. With that also the service/product name is mention repeatedly to put the brand name into the listeners mind so that they could remember. That's the best way to deliver a message through a radio commercial. It is simple and yet a clear message that was given out on what the service/product offers in just 30 seconds.

Lastly, the tagline. The last line that Rainer said in the commercial was so pivotal that it stuck with me even until now. It is something that people would remember. Aside from being unforgettable, it is also relevant to the "product" itself.

These are the reasons why I think that Grey Inc's radio commercial stood out from the rest.

Chen Kee Wei (Blake)