Most Intriguing Outdoor Ads: Connecting Hearts With Music

Media:Creative Print
Type: Outdoor Ad

This is a sketch of a creative outdoor ad for a music sharing application, Rhythmix, produced by our agency. This ad is to be displayed on the doors of an elevator in the campus grounds to attract students' attention. The message of the ad is sharing music and connecting people together.

I think this ad would be effective in passing it's message because the visuals are simple and relatable to our target audience. As our target audience would be young adults, from ages 18 to 22, that are also trendy and tech-savvy, they would be able to understand the intention of the visuals used in the ad. The visuals are meant to reflect them enjoying the benefit of using the product. Hence, it is not only simple and relatable to target audience, but also shows the main benefit customers can get by using the product.

The headline used in the ad also enhances the visuals as it explains the objective of our ad. The headline "Connecting Hearts With Music" also explains the visuals used, where the phones held by the two characters respectively in the ad "connects" when the elevator door closes and the girl's eyes would meet the boy's. The headline used in the ad is simple and easy to remember. Therefore, it leaves an impact on the target audiences.

Besides that, the location of the ad gives it a great advantage for grabbing attention. As the elevator is placed at an obvious position where students are bound to pass by it, the strong visuals would make it easily noticeable. Students take the elevator to go to their classes everyday. Even if they take the stairs instead, they would still have to pass by the elevator.

Finally, I think this is an intriguing outdoor ad because it contains effective visuals and an attention grabbing headline that is easily relatable and understandable. Also, it sells the product by showing it's unique selling point in the ad.

By: Ng Yee Peng

Most Intriguing Outdoor Ads : Tailgating isn't worth it

Source: http://neversocial.wordpress.com/2012/07/20/creative-outdoor-ads/
Media: Internet
Type: Outdoor Ad

I chose this outdoor ad as the most intriguing outdoor billboard advertisement I have ever seen because the visual already speaks for itself. Also, it is attention grabbing even from a distance and it is placed a strategic place where viewers especially drivers who are able to view it. It is simple and straight to the point.

The visual shows the aftermath of tailgating, with that impactful visual of a car hitting a truck from behind shows that tailgating will bring you that outcome if drivers do not stop doing so. So, with this visual the message is convey to all drivers. One straightforward headline and a 3D visual of what could happen conveys the message to viewers on what would be the outcome if they tailgate especially with trucks.

Furthermore, the headline also states it all. "Tailgating isn't worth it" with that viewers would know tailgating is not worth sacrificing their own life and also their love ones. I find this billboard outdoor advertisement extremely eye catching and it also impacts on how you look at the situation on tailgating. Thus this is why I find this billboard outdoor advertisement most intriguing amongst all I have seen.

By, Wong Mei Yee

Most effective internet advertisement that I discovered.

Source: Youtube
Media: Online

I find this internet advertisement effective is because the advertisement has both a banner and a video ad together which is to me, very effective.

This banner advertisement on  the youtube page caught my attention because of the "attention-grabbing headline" It's simple and straight forward. "Want Maximised Power?"  keeping the message short with simple simple wording. Key words were used like MAXIMISED and POWER which is usually associated with cars and engine. The headline comes in a question form which creates curiosity for viewers.

Also, the visual in the banner ad caught my eye because it compares the two exact same car but it is split into two different message being convey. One half shows a dull environment with the car slightly left behind and small which indicates that it is at slower speed in comparison to the other half of the visual which has a more brighter colour car and environment, it also shows that the car is slightly bigger indicating that the car goes smooth and fast.

It also has a call to action statement which is also the headline. If viewers are interested they can click the HERE button and it will then proceed to bringing them into the main website for the product. Furthermore, attached to the banner ad is also a video of the advertisement and so viewers can easily click and watch it without fuss on finding the related video ad.

By: Wong Mei Yee

Radio Commercial.

I personally think that the best radio commercial was Grey Inc.'s radio commercial. Besides thinking that Karen's group come up with the most amazing work, I have a number of actual reasons why I think their ad was the best out of all of us. 

First and foremost, the most important factor in a radio commercial is the language. Being able to be heard and/or understood is vital in a radio commercial. The announcers which I think were Rainer and Nabila were very clear and concise about what they were saying. Their grammar and language were spot on and their voices were heard clearly. Also, they did a really good job on squeezing in an "eerie" situation in the 30 second time frame given.

That aside, I thought that the sound effects were very suitable with what they were trying to say. At the intro, Nabila was building up the audience's attention by having a theatretical dramatic speech and then Rainer brought it down with the main point. While he was doing that, the music also became less dramatic and I thought that was very fitting. Dramatic, but point still being delievered. With that also the service/product name is mention repeatedly to put the brand name into the listeners mind so that they could remember. That's the best way to deliver a message through a radio commercial. It is simple and yet a clear message that was given out on what the service/product offers in just 30 seconds.

Lastly, the tagline. The last line that Rainer said in the commercial was so pivotal that it stuck with me even until now. It is something that people would remember. Aside from being unforgettable, it is also relevant to the "product" itself.

These are the reasons why I think that Grey Inc's radio commercial stood out from the rest.

Chen Kee Wei (Blake)

"Caffeine For Your Feet" by Fit Flop

(Source: http://www.shoebuy.com/caffeine-for-your-feet/cp331279)

Media: Print ad

Title: Caffeine For Your Feet

Sponsor: FitFlop Ltd., London, United Kingdom

Prospects: The target audience for this ad are generation Y, to be specific its the working adults aged between 22 to 35 years old. Besides that, target customers are living in a middle class with fresh and active lifestyle.

Product: Fit Flop Footwear Problem: There stores high quality and exclusively designer Fit Flop footwear for their prospects. Don't only go for the styles, but also get the appropriate size footwear. 

Objective: To Convince the audiences that once they slip on their footwear, they will never want to purchase any other brand anymore. The reason for this objective is that Fit Flop still focuses on delivering the best in biomechanics with wider variety of styles. 

Strategy: The ad uses visuals and headline to portray the benefits which is showing the feet of a woman jump high happily wearing Fit Flop, it matches the theme very well. The headline "Caffeine For Your Feet" is also shown clearly in the ad, same goes to the logo. In addition, the benefits customer will get by purchasing Fit Flop are to see footwear with fresh eyes, and get the equal parts fun, fearless and functionality footwear. Besides that, Fit Flop are ergonomically optimised and biomechanically engineered to make the wearer feel fantastic.

Tone: The tone for this ad matches the theme very well and the setting of this ad makes us think that the footwear are nature friendly. In addition, this print ad as the headline "Caffeine For Your Feet" is very attractive, it catches the readers' attention and leads them to the product. The ad itself is very simple yet catchy. 

Brand character: The brand reflects a reliable, fun and friendly character. Reliable because Fit Flop created a multi density Microwobbleboard™ midsole, and with expert biomechanists it delivers the best in biomechanics. Both the theme and setting of this ad makes customer thinks that products are nature friendly. 

By: Michelle Liew 

Basic Instinct by OREO

(Source: http://www.advertolog.com/oreo/print-outdoor/basic-instinct-15070205/)

Media: Print ad

Title: Basic Instinct

Sponsor: Cheil Worldwide, Seoul, South Korea

Prospects: The target audience for this ad is generation Y as this generation would be at the age range where they can understand the message in the ad clearly. They would also be educated and fall under middle class and above.  Besides that, the target audience for this ad would be more open minded and fun.

Product: Oreo cookie

Problem: There needs to be Oreo cookie when there is milk, and vice versa.

Objective: To convince audience that Oreo is the best cookie and most compatible with milk. The reason for this objective is to increase the number of potential customers.

Strategy: The ad uses visuals to portray the benefit of the product which is showing the baby holding an Oreo cookie while feeding on the mother's breast milk, emphasizing the fact that the product is milk's favorite cookie. The benefit customer will get is being able to choose whether to eat the cookie alone or side it with milk for maximum satisfaction. Besides that, customer will also benefit from being able to consume two different items that match well together.

Tone: As the ad does not contain much words, the tagline which appears at the corner of the ad shows a confident and convincing tone. It is also very direct and suggestive. It tells audience straight to the point where the product is milk's favorite cookie and also indirectly suggests customer to match it with milk while snacking on the product.

Brand character: The brand reflects a fun and interesting character. It also shows a daring and adventurous side of the brand as the ad uses sensitive visuals that might not be accepted by audience.

By: Ng Yee Peng

"Don't buy exotic animal souvenirs" by WWF

(Source: http://www.techinasia.com/createive-fear-appeal-ads-from-wwf)

Media: The Internet

Ad Title: Don't buy exotic animal souvenirs

Headline: "Don't buy exotic animal souvenirs"

Visuals: The advertisement features the inside of the airport and a tourist or a traveller who is rolling her suitcase outside which is leaving a trail of blood that symbolizes the exotic animal that has been killed and been made into a souvenir which has been bought by the tourist.

Prospects: To get readers to take action, help stand up and support the cause.

Problem: Consumers buying exotic animal souvenirs from overseas.

Objective: Having the readers to stand up for this cause so that the extinction of exotic animals will decrease slowly in future with the being taken.

Strategy: It is to appeal fear in the readers eyes to grab their attention on how they convey the message from the advertisement and to take action from it.

This advertisement appeals fear from the readers, the headline from the advertisements makes the readers think twice from the message that is being decoded from the advertisement. Furthermore,the advertisement from WWF determines an act that if it shall continues it will cause harm to exotic animals in future. The advertisement extracts the negative effect from the readers and pin points the solution from the problem.Thus,the solution of the problem to the readers would be to take action, increase the awareness and also for readers to stand up for their cause.

By Wong Mei Yee

Target Hit for Tender and Fairer Skin - Bio Essence

(Source: CLEO Magazine September 2013)

Media: Magazine Advertisement

Ad title: Target hit for Tender & Fairer skin by Bio Essence

The celebrity face catches the eye of the readers at once when the page is turn. "Target hit for Tender & Fairer skin" is the headline that grabs the attention of readers as it is related to readers whom wants to have tender and fairer skin like a celebrity.

Headline: Target hit for Tender & Fairer skin

Sub Headline: Skin Consumes Bird's Nest

Body Copy:  1 Enhance Penetration of subsequent skincare. 2 Boost Absorption of skincare nutrients. 3 Advance to tender & fairer skin.
 Step 2 Advancer: Bird's nest nutri-collagen & whitening advancer (promotes absorption of subsequent skincare products) (nourishes and hydrates skin)
Bird's Nest - Bird's nest is rich in proteins, carbohydrates, minerals, amino acids & collagen, which nourish the skin for softer, more supple tender & fairer skin. It contains Epidermal Growth factors which directly promotes cell division, regeneration & repair, hence it is known as the DNA for beauty.
Bird's nest nutri-collagen & whitening advancer works more than a toner! Not only does it refine pores, it also promotes optimal absorption of skincare nutrients, moisturizes & brightens skin, hence preventing formation of fine lines for softer & smoother skin.
STEP 1 Cleanser Bird's Nest Nutri-Collagen & Whitening Cleanser(deeply cleans and remove impurities) (keep the skin moist and soft) STEP 3 Essence Bird's Nest Nutri-Collagen & Whitening Essence(nourishes to enhance skin vitality) (whitens skin for fairer skin) (refines and smoothens skin) STEP 4 Cream Bird's Nest Nutri-Collagen & Whitening Cream (restores skin elasticity) (revitalizes & brightens dull complexion) STEP 5 Mask Bird's Nest Nutri-Collagen & Whitening Sleeping Mask (nourishes skin with bird's nest collagen,nutrients,arbutin & minerals) (optimizes skin renewal process) (wake up to healthy, radiant & supple skin)

The Ad Strategy:  This advertisement uses one of Gunn's 12 Master Formats of Advertising which is Ongoing of character or celebrity as Bio Essence wants to be associated with a celebrity ambassador so that readers can be reminded that the celebrity, Linda Chung is a representative of the brand Bio Essence.

Slogan: Bio Essence Bird's Nest

Visuals: This ad features the gold colour background to enhance the beneficial factor that the product will give the skin a glow like the colour which attracts the reader. It also has the visuals of the product place in the advertisement like the cleanser, advancer,essence,cream and the mask to show how the actual product will look like to the readers.

By: Wong Mei Yee

"Who goes to a bank branch these days?" by CIMB Bank

(Source: The Star 2013)

Media: Newspaper

Ad Title: " Who goes to a bank branch these days?"

The big headline being at the center of the page catches the eye immediately when a reader looks at the page. With the headline "Who goes to bank branch these days?" also catches the readers' attention as it is related to the lifestyle almost every reader are having nowadays where everything can be done digitally through the internet anytime and anywhere instantly.

Headline: " Who goes to a bank branch these days?"

Sub Headline: Kwik Account. The First account that can be opened anytime, anywhere.

Body copy: Account activation is instant and no deposit is required. That's how the Kwik Account has been designed o suit your busy lifestyle, to offer more convenience. Open your Kwik account at www.cimbclicks.com.my now.
CIMB Bank. Leading in online banking services.
Open a Kwik Account now, transact and stand to win exciting gadgets.
To find out more, visit www.cimbclicks.com.my

Ad Strategy: This advertisement uses one of Gunn's 12 Master Formats of Advertising which is Associated User Imagery as CIMB bank wants to be associated as the bank of leading online banking.

Slogan: Asean for you

Visuals: This ad features the use of negative space by using a black background with white wordings to enhance the reader's focus on the headline. This advertisement also uses a few visuals featuring gadgets such as smartphones and cameras with young adults in it which shows that they are the target audience of this ad.

By: Renvin Kaur Sidhu