Media: Television
This TV ad was directed by Yasmin Ahmad and launched by the Ministry of Community Development, Youth and Sports (MCYS), Singapore. I find this TV ad one of the best because it showcases how relationships are like in reality as it uses the element of "slice of life" in it. At first, the speech made by Mrs Lee created curiosity as she mentioned she wouldn't talk how good her husband was at the funeral. People would be curious to what she will say and thus, people will continue watching it.
Also, in the end, she talked about what those actions by her husband meant to her before he died, which is touching and it creates a sense of understanding on how a relationship should be like and what Mrs Lee wanted her children to find. Through this kind of idea or story, people are able to relate to it through their current relationships with their families.
The mood presented in this ad is not all dull like a real sad funeral, but with a tinge of laughter with good memories tied to it.Even though this ad is not presented in a straight forward way, it makes audiences think about it and find their own way of interpreting the big idea of this ad - relationship. The way they presented also keeps audiences watching, which is also essential for a TV ad.
By: Renvin Kaur Sidhu
