Most Intriguing Outdoor Ads: Connecting Hearts With Music

Media:Creative Print
Type: Outdoor Ad

This is a sketch of a creative outdoor ad for a music sharing application, Rhythmix, produced by our agency. This ad is to be displayed on the doors of an elevator in the campus grounds to attract students' attention. The message of the ad is sharing music and connecting people together.

I think this ad would be effective in passing it's message because the visuals are simple and relatable to our target audience. As our target audience would be young adults, from ages 18 to 22, that are also trendy and tech-savvy, they would be able to understand the intention of the visuals used in the ad. The visuals are meant to reflect them enjoying the benefit of using the product. Hence, it is not only simple and relatable to target audience, but also shows the main benefit customers can get by using the product.

The headline used in the ad also enhances the visuals as it explains the objective of our ad. The headline "Connecting Hearts With Music" also explains the visuals used, where the phones held by the two characters respectively in the ad "connects" when the elevator door closes and the girl's eyes would meet the boy's. The headline used in the ad is simple and easy to remember. Therefore, it leaves an impact on the target audiences.

Besides that, the location of the ad gives it a great advantage for grabbing attention. As the elevator is placed at an obvious position where students are bound to pass by it, the strong visuals would make it easily noticeable. Students take the elevator to go to their classes everyday. Even if they take the stairs instead, they would still have to pass by the elevator.

Finally, I think this is an intriguing outdoor ad because it contains effective visuals and an attention grabbing headline that is easily relatable and understandable. Also, it sells the product by showing it's unique selling point in the ad.

By: Ng Yee Peng

Most Intriguing Outdoor Ads : Tailgating isn't worth it

Source: http://neversocial.wordpress.com/2012/07/20/creative-outdoor-ads/
Media: Internet
Type: Outdoor Ad

I chose this outdoor ad as the most intriguing outdoor billboard advertisement I have ever seen because the visual already speaks for itself. Also, it is attention grabbing even from a distance and it is placed a strategic place where viewers especially drivers who are able to view it. It is simple and straight to the point.

The visual shows the aftermath of tailgating, with that impactful visual of a car hitting a truck from behind shows that tailgating will bring you that outcome if drivers do not stop doing so. So, with this visual the message is convey to all drivers. One straightforward headline and a 3D visual of what could happen conveys the message to viewers on what would be the outcome if they tailgate especially with trucks.

Furthermore, the headline also states it all. "Tailgating isn't worth it" with that viewers would know tailgating is not worth sacrificing their own life and also their love ones. I find this billboard outdoor advertisement extremely eye catching and it also impacts on how you look at the situation on tailgating. Thus this is why I find this billboard outdoor advertisement most intriguing amongst all I have seen.

By, Wong Mei Yee

Most Effective Internet Advertisement: McDonald's Garden Wrap Banner Ad

Source: http://www.pinterest.com/pin/31525266113155790/
Media: Internet
Type: Banner Ad

There are a few reasons I find this McDonald's Garden Wrap one of the most effective internet advertisement. One of it being that the information being produced in the ad is informative, clear , concise and interesting. In this ad, they show the ingredients of the Fresh Garden Wraps in a graphical sense which are quite interesting and may lead the customers to sales or build brand awareness of the new product.

Also, the use of attention-grabbing headlines of the ad makes it effective. In this ad, the headline used was the list of ingredients of the product and in the end, it used compelling words which were "...think of it as a robust banquet of grande-sized Italian flavor". Those words gets the message across to the reader fast and it is transmitted in a way that engages the reader, making them think.

Other than that, this ad stated the benefits upfront. Unlike normal ads that offers discount, this ad offers flavors that normally McDonald's wouldn't offer, which are garlic aioli and Roma Pesto Sauce and these information were shown at the beginning of the banner ad.

The last reason I find this banner ad one of the most effective internet advertisement is the use of call to action statements. Just giving some information is not enough, you need to get the user to take action, and in this case, is to lead the users to more information of the product other than the flavors of it, which leads the users to the website (See the Full Line).

Thus, it is concluded that this ad is effective as it uses a few tips or factors that are needed in creating an effective internet advertisement ad.

By: Renvin Kaur Sidhu

Best TV ad : Funeral (Ministry of Community Development, Youth and Sports (MCYS) Singapore)

Source: http://www.youtube.com/watch?v=Nw0s4C0g5SM
Media: Television

This TV ad was directed by Yasmin Ahmad and launched by the Ministry of Community Development, Youth and Sports (MCYS), Singapore. I find this TV ad one of the best because it showcases how relationships are like in reality as it uses the element of "slice of life" in it. At first, the speech made by Mrs Lee created curiosity as she mentioned she wouldn't talk how good her husband was at the funeral. People would be curious to what she will say and thus, people will continue watching it.

Also, in the end, she talked about what those actions by her husband meant to her before he died, which is touching and it creates a sense of understanding on how a relationship should be like and what Mrs Lee wanted her children to find. Through this kind of idea or story, people are able to relate to it through their current relationships with their families.

The mood presented in this ad is not all dull like a real sad funeral, but with a tinge of laughter with good memories tied to it.Even though this ad is not presented in a straight forward way, it makes audiences think about it and find their own way of interpreting the big idea of this ad - relationship. The way they presented also keeps audiences watching, which is also essential for a TV ad.

By: Renvin Kaur Sidhu

"Caffeine For Your Feet" by Fit Flop

(Source: http://www.shoebuy.com/caffeine-for-your-feet/cp331279)

Media: Print ad

Title: Caffeine For Your Feet

Sponsor: FitFlop Ltd., London, United Kingdom

Prospects: The target audience for this ad are generation Y, to be specific its the working adults aged between 22 to 35 years old. Besides that, target customers are living in a middle class with fresh and active lifestyle.

Product: Fit Flop Footwear Problem: There stores high quality and exclusively designer Fit Flop footwear for their prospects. Don't only go for the styles, but also get the appropriate size footwear. 

Objective: To Convince the audiences that once they slip on their footwear, they will never want to purchase any other brand anymore. The reason for this objective is that Fit Flop still focuses on delivering the best in biomechanics with wider variety of styles. 

Strategy: The ad uses visuals and headline to portray the benefits which is showing the feet of a woman jump high happily wearing Fit Flop, it matches the theme very well. The headline "Caffeine For Your Feet" is also shown clearly in the ad, same goes to the logo. In addition, the benefits customer will get by purchasing Fit Flop are to see footwear with fresh eyes, and get the equal parts fun, fearless and functionality footwear. Besides that, Fit Flop are ergonomically optimised and biomechanically engineered to make the wearer feel fantastic.

Tone: The tone for this ad matches the theme very well and the setting of this ad makes us think that the footwear are nature friendly. In addition, this print ad as the headline "Caffeine For Your Feet" is very attractive, it catches the readers' attention and leads them to the product. The ad itself is very simple yet catchy. 

Brand character: The brand reflects a reliable, fun and friendly character. Reliable because Fit Flop created a multi density Microwobbleboard™ midsole, and with expert biomechanists it delivers the best in biomechanics. Both the theme and setting of this ad makes customer thinks that products are nature friendly. 

By: Michelle Liew 

Basic Instinct by OREO

(Source: http://www.advertolog.com/oreo/print-outdoor/basic-instinct-15070205/)

Media: Print ad

Title: Basic Instinct

Sponsor: Cheil Worldwide, Seoul, South Korea

Prospects: The target audience for this ad is generation Y as this generation would be at the age range where they can understand the message in the ad clearly. They would also be educated and fall under middle class and above.  Besides that, the target audience for this ad would be more open minded and fun.

Product: Oreo cookie

Problem: There needs to be Oreo cookie when there is milk, and vice versa.

Objective: To convince audience that Oreo is the best cookie and most compatible with milk. The reason for this objective is to increase the number of potential customers.

Strategy: The ad uses visuals to portray the benefit of the product which is showing the baby holding an Oreo cookie while feeding on the mother's breast milk, emphasizing the fact that the product is milk's favorite cookie. The benefit customer will get is being able to choose whether to eat the cookie alone or side it with milk for maximum satisfaction. Besides that, customer will also benefit from being able to consume two different items that match well together.

Tone: As the ad does not contain much words, the tagline which appears at the corner of the ad shows a confident and convincing tone. It is also very direct and suggestive. It tells audience straight to the point where the product is milk's favorite cookie and also indirectly suggests customer to match it with milk while snacking on the product.

Brand character: The brand reflects a fun and interesting character. It also shows a daring and adventurous side of the brand as the ad uses sensitive visuals that might not be accepted by audience.

By: Ng Yee Peng

Target Hit for Tender and Fairer Skin - Bio Essence

(Source: CLEO Magazine September 2013)

Media: Magazine Advertisement

Ad title: Target hit for Tender & Fairer skin by Bio Essence

The celebrity face catches the eye of the readers at once when the page is turn. "Target hit for Tender & Fairer skin" is the headline that grabs the attention of readers as it is related to readers whom wants to have tender and fairer skin like a celebrity.

Headline: Target hit for Tender & Fairer skin

Sub Headline: Skin Consumes Bird's Nest

Body Copy:  1 Enhance Penetration of subsequent skincare. 2 Boost Absorption of skincare nutrients. 3 Advance to tender & fairer skin.
 Step 2 Advancer: Bird's nest nutri-collagen & whitening advancer (promotes absorption of subsequent skincare products) (nourishes and hydrates skin)
Bird's Nest - Bird's nest is rich in proteins, carbohydrates, minerals, amino acids & collagen, which nourish the skin for softer, more supple tender & fairer skin. It contains Epidermal Growth factors which directly promotes cell division, regeneration & repair, hence it is known as the DNA for beauty.
Bird's nest nutri-collagen & whitening advancer works more than a toner! Not only does it refine pores, it also promotes optimal absorption of skincare nutrients, moisturizes & brightens skin, hence preventing formation of fine lines for softer & smoother skin.
STEP 1 Cleanser Bird's Nest Nutri-Collagen & Whitening Cleanser(deeply cleans and remove impurities) (keep the skin moist and soft) STEP 3 Essence Bird's Nest Nutri-Collagen & Whitening Essence(nourishes to enhance skin vitality) (whitens skin for fairer skin) (refines and smoothens skin) STEP 4 Cream Bird's Nest Nutri-Collagen & Whitening Cream (restores skin elasticity) (revitalizes & brightens dull complexion) STEP 5 Mask Bird's Nest Nutri-Collagen & Whitening Sleeping Mask (nourishes skin with bird's nest collagen,nutrients,arbutin & minerals) (optimizes skin renewal process) (wake up to healthy, radiant & supple skin)

The Ad Strategy:  This advertisement uses one of Gunn's 12 Master Formats of Advertising which is Ongoing of character or celebrity as Bio Essence wants to be associated with a celebrity ambassador so that readers can be reminded that the celebrity, Linda Chung is a representative of the brand Bio Essence.

Slogan: Bio Essence Bird's Nest

Visuals: This ad features the gold colour background to enhance the beneficial factor that the product will give the skin a glow like the colour which attracts the reader. It also has the visuals of the product place in the advertisement like the cleanser, advancer,essence,cream and the mask to show how the actual product will look like to the readers.

By: Wong Mei Yee

"Who goes to a bank branch these days?" by CIMB Bank

(Source: The Star 2013)

Media: Newspaper

Ad Title: " Who goes to a bank branch these days?"

The big headline being at the center of the page catches the eye immediately when a reader looks at the page. With the headline "Who goes to bank branch these days?" also catches the readers' attention as it is related to the lifestyle almost every reader are having nowadays where everything can be done digitally through the internet anytime and anywhere instantly.

Headline: " Who goes to a bank branch these days?"

Sub Headline: Kwik Account. The First account that can be opened anytime, anywhere.

Body copy: Account activation is instant and no deposit is required. That's how the Kwik Account has been designed o suit your busy lifestyle, to offer more convenience. Open your Kwik account at www.cimbclicks.com.my now.
CIMB Bank. Leading in online banking services.
Open a Kwik Account now, transact and stand to win exciting gadgets.
To find out more, visit www.cimbclicks.com.my

Ad Strategy: This advertisement uses one of Gunn's 12 Master Formats of Advertising which is Associated User Imagery as CIMB bank wants to be associated as the bank of leading online banking.

Slogan: Asean for you

Visuals: This ad features the use of negative space by using a black background with white wordings to enhance the reader's focus on the headline. This advertisement also uses a few visuals featuring gadgets such as smartphones and cameras with young adults in it which shows that they are the target audience of this ad.

By: Renvin Kaur Sidhu