(Source: http://www.shoebuy.com/caffeine-for-your-feet/cp331279)
Media: Print ad
Title: Caffeine For Your Feet
Sponsor: FitFlop Ltd., London, United Kingdom
Prospects: The target audience for this ad are generation Y, to be specific its the working adults aged between 22 to 35 years old. Besides that, target customers are living in a middle class with fresh and active lifestyle.
Product: Fit Flop Footwear Problem: There stores high quality and exclusively designer Fit Flop footwear for their prospects. Don't only go for the styles, but also get the appropriate size footwear.
Objective: To Convince the audiences that once they slip on their footwear, they will never want to purchase any other brand anymore. The reason for this objective is that Fit Flop still focuses on delivering the best in biomechanics with wider variety of styles.
Strategy: The ad uses visuals and headline to portray the benefits which is showing the feet of a woman jump high happily wearing Fit Flop, it matches the theme very well. The headline "Caffeine For Your Feet" is also shown clearly in the ad, same goes to the logo. In addition, the benefits customer will get by purchasing Fit Flop are to see footwear with fresh eyes, and get the equal parts fun, fearless and functionality footwear. Besides that, Fit Flop are ergonomically optimised and biomechanically engineered to make the wearer feel fantastic.
Tone: The tone for this ad matches the theme very well and the setting of this ad makes us think that the footwear are nature friendly. In addition, this print ad as the headline "Caffeine For Your Feet" is very attractive, it catches the readers' attention and leads them to the product. The ad itself is very simple yet catchy.
Brand character: The brand reflects a reliable, fun and friendly character. Reliable because Fit Flop created a multi density Microwobbleboard™ midsole, and with expert biomechanists it delivers the best in biomechanics. Both the theme and setting of this ad makes customer thinks that products are nature friendly.
Media: Print ad
Title: Caffeine For Your Feet
Sponsor: FitFlop Ltd., London, United Kingdom
Prospects: The target audience for this ad are generation Y, to be specific its the working adults aged between 22 to 35 years old. Besides that, target customers are living in a middle class with fresh and active lifestyle.
Product: Fit Flop Footwear Problem: There stores high quality and exclusively designer Fit Flop footwear for their prospects. Don't only go for the styles, but also get the appropriate size footwear.
Objective: To Convince the audiences that once they slip on their footwear, they will never want to purchase any other brand anymore. The reason for this objective is that Fit Flop still focuses on delivering the best in biomechanics with wider variety of styles.
Strategy: The ad uses visuals and headline to portray the benefits which is showing the feet of a woman jump high happily wearing Fit Flop, it matches the theme very well. The headline "Caffeine For Your Feet" is also shown clearly in the ad, same goes to the logo. In addition, the benefits customer will get by purchasing Fit Flop are to see footwear with fresh eyes, and get the equal parts fun, fearless and functionality footwear. Besides that, Fit Flop are ergonomically optimised and biomechanically engineered to make the wearer feel fantastic.
Tone: The tone for this ad matches the theme very well and the setting of this ad makes us think that the footwear are nature friendly. In addition, this print ad as the headline "Caffeine For Your Feet" is very attractive, it catches the readers' attention and leads them to the product. The ad itself is very simple yet catchy.
Brand character: The brand reflects a reliable, fun and friendly character. Reliable because Fit Flop created a multi density Microwobbleboard™ midsole, and with expert biomechanists it delivers the best in biomechanics. Both the theme and setting of this ad makes customer thinks that products are nature friendly.
