Media: Print Ad

'Dumb Ways To Die' is a campaign devised by an advertising agency called McCann Melbourne. It is a campaign to create awareness for people to be careful around trains. It appeared in newspapers, local radio, outdoor advertising, throughout the Metro Trains network and on Tumblr. John Mescall, executive creative director of McCann, said "The aim of this campaign is to engage an audience that really doesn't want to hear any kind of safety message, and we think Dumb Ways To Die will."

I personally like the body copy for this advertisement because it is very interesting. I find it creative for a number of reasons. First of all, the graphics of it catches one's attention. It makes the advertisement seem like it is meant for children; it is cute, straight to the point and witty all at the same time.

When it comes to the body copy, I think it is creative because it is again, witty and cute. It also rhymes! Besides the cuteness and wittiness, it also gets the message across. At the end of the body copy it states it's main point - which is to be careful around trains.

source: <http://www.creativebloq.com/inspiration/print-ads-1233780>