My favourite radio commercial was the one by Silver Showers, a smooth and fairly sultry pitch for a Gatsby product.
What I liked about it was how calm and practiced the voice for the advertisement sounded. The recording quality isn't as good as it could have been, but the voice more than made up for it with its good enunciation. This is a quality to look for in a good radio advertisement: good diction that ensures that listeners do not miss out on anything. There's no replay button on a radio advertisement -- one playthrough and it's gone.
The writing of the advertisement was correctly done. The voice started out with a suggestive listing of the product's qualities that built up to a climactic announcement of the product itself. It followed the traditional "I am the..." list format that has served so many advertisements well and which, while not entirely original, functions well as a pitch for a Gatsby product. It is sure and decisive, enhancing the product's image as a personal care product.
The soundtrack was clean, well-chosen, and well-edited. The smooth jazz track fits well with an advertisement for a personal care product, and also emphasizes on the sultry/sexy side of the entire pitch. I was impressed with how the pitch built up to a generally feelgood, upbeat atmosphere, coinciding well with the enthusiastic identification of the product, with clear naming of the product's details.
Many of the radio advertisements posted up were good, but I think that the one done by Silver Showers is one of the best so far.
Checked by Ng Yee Peng
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