(Source: http://leblog.lesportsac.com/category/summer-2013-preview/)
Media: Print ad
When I was scrolling, reviewing and surfing for some creative advertisements on the internet, then this ad came across and managed to grab my attention. LeSportsac will be the one I choose for this week's blog post, the most creative body copy. LeSportsac beach collection is a sun drenched escape into a Tropical paradise. The collection trademarks are sporty American styling, wide colours, assortment and lightweight functionality with high performance fabrics and hardware.
The reason why I like this ad is because the LeSportsac used the correct font type and it does have an interesting colour combination at their brand name. The vibrant colour used on the print ad suits really goes well with the brand, and it is able to capture the audiences attention at first sight.
Besides that, on this print ad it shows the happy sunshine girl carrying the LeSportsac backpack, and handbag on the beach and smiling under a big colourful umbrella brings out the joyful and fun feeling that suits so much to the brand (LeSportsac) identity. By looking at this print ad, it gives me the feeling of 'It's summer time, there's nothing more happy than bringing my favourite colourful bags to the beach'.
Where you can forget all your worries, relax under a colourful umbrella, and let the stress melt away! -LeSportsac
By: Michelle Liew
" LeSportsac will be the one I choose for this week's blog post, (as) the most creative body copy. "
ReplyDelete"The reason I like this ad is because the LeSportsac used the correct font type and it does have an interesting colour combination at their brand name. "
"The vibrant colour used on the print ad suits really goes well with the brand, and it is able to capture the audiences( ' ) attention at first sight."
"Besides that, this print ad shows the happy sunshine girl carrying the LeSportsac backpack and handbag on the beach (while) smiling under a big colourful umbrella brings out the joyful and fun feeling that (really)suits the brand (LeSportsac) identity.
(by Renvin Kaur Sidhu)