(Source: http://www.shoebuy.com/caffeine-for-your-feet/cp331279)
Media: Print ad
Title: Caffeine For Your Feet
Sponsor: FitFlop Ltd., London, United Kingdom
Prospects: The target audience for this ad are generation Y, to be specific its the working adults aged between 22 to 35 years old. Besides that, target customers are living in a middle class with fresh and active lifestyle.
Product: Fit Flop Footwear Problem: There stores high quality and exclusively designer Fit Flop footwear for their prospects. Don't only go for the styles, but also get the appropriate size footwear.
Objective: To Convince the audiences that once they slip on their footwear, they will never want to purchase any other brand anymore. The reason for this objective is that Fit Flop still focuses on delivering the best in biomechanics with wider variety of styles.
Strategy: The ad uses visuals and headline to portray the benefits which is showing the feet of a woman jump high happily wearing Fit Flop, it matches the theme very well. The headline "Caffeine For Your Feet" is also shown clearly in the ad, same goes to the logo. In addition, the benefits customer will get by purchasing Fit Flop are to see footwear with fresh eyes, and get the equal parts fun, fearless and functionality footwear. Besides that, Fit Flop are ergonomically optimised and biomechanically engineered to make the wearer feel fantastic.
Tone: The tone for this ad matches the theme very well and the setting of this ad makes us think that the footwear are nature friendly. In addition, this print ad as the headline "Caffeine For Your Feet" is very attractive, it catches the readers' attention and leads them to the product. The ad itself is very simple yet catchy.
Brand character: The brand reflects a reliable, fun and friendly character. Reliable because Fit Flop created a multi density Microwobbleboard™ midsole, and with expert biomechanists it delivers the best in biomechanics. Both the theme and setting of this ad makes customer thinks that products are nature friendly.
Media: Print ad
Title: Caffeine For Your Feet
Sponsor: FitFlop Ltd., London, United Kingdom
Prospects: The target audience for this ad are generation Y, to be specific its the working adults aged between 22 to 35 years old. Besides that, target customers are living in a middle class with fresh and active lifestyle.
Product: Fit Flop Footwear Problem: There stores high quality and exclusively designer Fit Flop footwear for their prospects. Don't only go for the styles, but also get the appropriate size footwear.
Objective: To Convince the audiences that once they slip on their footwear, they will never want to purchase any other brand anymore. The reason for this objective is that Fit Flop still focuses on delivering the best in biomechanics with wider variety of styles.
Strategy: The ad uses visuals and headline to portray the benefits which is showing the feet of a woman jump high happily wearing Fit Flop, it matches the theme very well. The headline "Caffeine For Your Feet" is also shown clearly in the ad, same goes to the logo. In addition, the benefits customer will get by purchasing Fit Flop are to see footwear with fresh eyes, and get the equal parts fun, fearless and functionality footwear. Besides that, Fit Flop are ergonomically optimised and biomechanically engineered to make the wearer feel fantastic.
Tone: The tone for this ad matches the theme very well and the setting of this ad makes us think that the footwear are nature friendly. In addition, this print ad as the headline "Caffeine For Your Feet" is very attractive, it catches the readers' attention and leads them to the product. The ad itself is very simple yet catchy.
Brand character: The brand reflects a reliable, fun and friendly character. Reliable because Fit Flop created a multi density Microwobbleboard™ midsole, and with expert biomechanists it delivers the best in biomechanics. Both the theme and setting of this ad makes customer thinks that products are nature friendly.
"Prospects: The target audience for this ad is generation Y, specifically the middle class working adults aged between 22 to 35 years old.
ReplyDeleteProblem (added): The "caffeine for your feet" headline might not be understood by everyone. Even personally, I had to think twice to understand what it meant.
Chen Kee Wei
I actually wrote to FitFlop some time ago, to point out that their current slogan - 'We don't care about (your feet) we are obsessed by them' actually gives the impression that they don't care because that's what they actually say. I pointed out that even simply adding the word 'just' - We don't just care about your feet ...
ReplyDeletewould be an improvement and I wondered who on earth they were employing as copywriters. Now I know.