Reflection Post 2

During the 18/9 tutorial class, we have learned that appeals is necessary for an advertisements because having appeals can influence the consumer feelings towards the product and educate the way of audience view themselves on buying which products that can benefits them. The message that advertising appeals conveyed as the way of persuading and influencing the buying decisions of a consumer on a certain products. 

There are two major types of appeals, they are Emotional versus Rational appeals. First, an emotional appeals is relate to one's social and psychological needs for buying a product, there are two subsets which includes social and personal aspects. Emotional appeals is so effective and works emotionally on many consumers, it motivated and persuaded them to make buying decisions on the products. Therefore, most of the advertisers believes that an emotional appeals work well at selling products differently from the competing product brands and its offerings. 

Whereby, the rational appeals are totally different compare to the emotional appeals. Rational appeals focused on the consumer's practical and functional needs for the products and it concerned on the price with the reasons or benefits of owning the products. Print media is particularly used for rational appeals with good successful and it usually used by small businesses to ward off the competitors. 




Reference list:


http://www.infojug.com/advertising-articles/types-of-advertising-appeals.html

By: Michelle Liew