Most Intriguing Outdoor Ads : Tailgating isn't worth it

Source: http://neversocial.wordpress.com/2012/07/20/creative-outdoor-ads/
Media: Internet
Type: Outdoor Ad

I chose this outdoor ad as the most intriguing outdoor billboard advertisement I have ever seen because the visual already speaks for itself. Also, it is attention grabbing even from a distance and it is placed a strategic place where viewers especially drivers who are able to view it. It is simple and straight to the point.

The visual shows the aftermath of tailgating, with that impactful visual of a car hitting a truck from behind shows that tailgating will bring you that outcome if drivers do not stop doing so. So, with this visual the message is convey to all drivers. One straightforward headline and a 3D visual of what could happen conveys the message to viewers on what would be the outcome if they tailgate especially with trucks.

Furthermore, the headline also states it all. "Tailgating isn't worth it" with that viewers would know tailgating is not worth sacrificing their own life and also their love ones. I find this billboard outdoor advertisement extremely eye catching and it also impacts on how you look at the situation on tailgating. Thus this is why I find this billboard outdoor advertisement most intriguing amongst all I have seen.

By, Wong Mei Yee

Creative Body Copy (LeSportsac)

(Source: http://leblog.lesportsac.com/category/summer-2013-preview/)

Media: Print ad

When I was scrolling, reviewing and surfing for some creative advertisements on the internet, then this ad came across and managed to grab my attention. LeSportsac will be the one I choose for this week's blog post, the most creative body copy. LeSportsac beach collection is a sun drenched escape into a Tropical paradise. The collection trademarks are sporty American styling, wide colours, assortment and lightweight functionality with high performance fabrics and hardware.

The reason why I like this ad is because the LeSportsac used the correct font type and it does have an interesting colour combination at their brand name. The vibrant colour used on the print ad suits really goes well with the brand, and it is able to capture the audiences attention at first sight.

Besides that, on this print ad it shows the happy sunshine girl carrying the LeSportsac backpack, and handbag on the beach and smiling under a big colourful umbrella brings out the joyful and fun feeling that suits so much to the brand (LeSportsac) identity. By looking at this print ad, it gives me the feeling of 'It's summer time, there's nothing more happy than bringing my favourite colourful bags to the beach'.

Where you can forget all your worries, relax under a colourful umbrella, and let the stress melt away! -LeSportsac

By: Michelle Liew