Most Intriguing Outdoor Ads : Tailgating isn't worth it

Source: http://neversocial.wordpress.com/2012/07/20/creative-outdoor-ads/
Media: Internet
Type: Outdoor Ad

I chose this outdoor ad as the most intriguing outdoor billboard advertisement I have ever seen because the visual already speaks for itself. Also, it is attention grabbing even from a distance and it is placed a strategic place where viewers especially drivers who are able to view it. It is simple and straight to the point.

The visual shows the aftermath of tailgating, with that impactful visual of a car hitting a truck from behind shows that tailgating will bring you that outcome if drivers do not stop doing so. So, with this visual the message is convey to all drivers. One straightforward headline and a 3D visual of what could happen conveys the message to viewers on what would be the outcome if they tailgate especially with trucks.

Furthermore, the headline also states it all. "Tailgating isn't worth it" with that viewers would know tailgating is not worth sacrificing their own life and also their love ones. I find this billboard outdoor advertisement extremely eye catching and it also impacts on how you look at the situation on tailgating. Thus this is why I find this billboard outdoor advertisement most intriguing amongst all I have seen.

By, Wong Mei Yee

Most Effective Internet Advertisement: McDonald's Garden Wrap Banner Ad

Source: http://www.pinterest.com/pin/31525266113155790/
Media: Internet
Type: Banner Ad

There are a few reasons I find this McDonald's Garden Wrap one of the most effective internet advertisement. One of it being that the information being produced in the ad is informative, clear , concise and interesting. In this ad, they show the ingredients of the Fresh Garden Wraps in a graphical sense which are quite interesting and may lead the customers to sales or build brand awareness of the new product.

Also, the use of attention-grabbing headlines of the ad makes it effective. In this ad, the headline used was the list of ingredients of the product and in the end, it used compelling words which were "...think of it as a robust banquet of grande-sized Italian flavor". Those words gets the message across to the reader fast and it is transmitted in a way that engages the reader, making them think.

Other than that, this ad stated the benefits upfront. Unlike normal ads that offers discount, this ad offers flavors that normally McDonald's wouldn't offer, which are garlic aioli and Roma Pesto Sauce and these information were shown at the beginning of the banner ad.

The last reason I find this banner ad one of the most effective internet advertisement is the use of call to action statements. Just giving some information is not enough, you need to get the user to take action, and in this case, is to lead the users to more information of the product other than the flavors of it, which leads the users to the website (See the Full Line).

Thus, it is concluded that this ad is effective as it uses a few tips or factors that are needed in creating an effective internet advertisement ad.

By: Renvin Kaur Sidhu

Most effective internet advertisement that I discovered.

Source: Youtube
Media: Online

I find this internet advertisement effective is because the advertisement has both a banner and a video ad together which is to me, very effective.

This banner advertisement on  the youtube page caught my attention because of the "attention-grabbing headline" It's simple and straight forward. "Want Maximised Power?"  keeping the message short with simple simple wording. Key words were used like MAXIMISED and POWER which is usually associated with cars and engine. The headline comes in a question form which creates curiosity for viewers.

Also, the visual in the banner ad caught my eye because it compares the two exact same car but it is split into two different message being convey. One half shows a dull environment with the car slightly left behind and small which indicates that it is at slower speed in comparison to the other half of the visual which has a more brighter colour car and environment, it also shows that the car is slightly bigger indicating that the car goes smooth and fast.

It also has a call to action statement which is also the headline. If viewers are interested they can click the HERE button and it will then proceed to bringing them into the main website for the product. Furthermore, attached to the banner ad is also a video of the advertisement and so viewers can easily click and watch it without fuss on finding the related video ad.

By: Wong Mei Yee