Most Intriguing Outdoor Ads: Connecting Hearts With Music

Media:Creative Print
Type: Outdoor Ad

This is a sketch of a creative outdoor ad for a music sharing application, Rhythmix, produced by our agency. This ad is to be displayed on the doors of an elevator in the campus grounds to attract students' attention. The message of the ad is sharing music and connecting people together.

I think this ad would be effective in passing it's message because the visuals are simple and relatable to our target audience. As our target audience would be young adults, from ages 18 to 22, that are also trendy and tech-savvy, they would be able to understand the intention of the visuals used in the ad. The visuals are meant to reflect them enjoying the benefit of using the product. Hence, it is not only simple and relatable to target audience, but also shows the main benefit customers can get by using the product.

The headline used in the ad also enhances the visuals as it explains the objective of our ad. The headline "Connecting Hearts With Music" also explains the visuals used, where the phones held by the two characters respectively in the ad "connects" when the elevator door closes and the girl's eyes would meet the boy's. The headline used in the ad is simple and easy to remember. Therefore, it leaves an impact on the target audiences.

Besides that, the location of the ad gives it a great advantage for grabbing attention. As the elevator is placed at an obvious position where students are bound to pass by it, the strong visuals would make it easily noticeable. Students take the elevator to go to their classes everyday. Even if they take the stairs instead, they would still have to pass by the elevator.

Finally, I think this is an intriguing outdoor ad because it contains effective visuals and an attention grabbing headline that is easily relatable and understandable. Also, it sells the product by showing it's unique selling point in the ad.

By: Ng Yee Peng

Most Intriguing Outdoor Ads : Tailgating isn't worth it

Source: http://neversocial.wordpress.com/2012/07/20/creative-outdoor-ads/
Media: Internet
Type: Outdoor Ad

I chose this outdoor ad as the most intriguing outdoor billboard advertisement I have ever seen because the visual already speaks for itself. Also, it is attention grabbing even from a distance and it is placed a strategic place where viewers especially drivers who are able to view it. It is simple and straight to the point.

The visual shows the aftermath of tailgating, with that impactful visual of a car hitting a truck from behind shows that tailgating will bring you that outcome if drivers do not stop doing so. So, with this visual the message is convey to all drivers. One straightforward headline and a 3D visual of what could happen conveys the message to viewers on what would be the outcome if they tailgate especially with trucks.

Furthermore, the headline also states it all. "Tailgating isn't worth it" with that viewers would know tailgating is not worth sacrificing their own life and also their love ones. I find this billboard outdoor advertisement extremely eye catching and it also impacts on how you look at the situation on tailgating. Thus this is why I find this billboard outdoor advertisement most intriguing amongst all I have seen.

By, Wong Mei Yee

Creative Body Copy (LeSportsac)

(Source: http://leblog.lesportsac.com/category/summer-2013-preview/)

Media: Print ad

When I was scrolling, reviewing and surfing for some creative advertisements on the internet, then this ad came across and managed to grab my attention. LeSportsac will be the one I choose for this week's blog post, the most creative body copy. LeSportsac beach collection is a sun drenched escape into a Tropical paradise. The collection trademarks are sporty American styling, wide colours, assortment and lightweight functionality with high performance fabrics and hardware.

The reason why I like this ad is because the LeSportsac used the correct font type and it does have an interesting colour combination at their brand name. The vibrant colour used on the print ad suits really goes well with the brand, and it is able to capture the audiences attention at first sight.

Besides that, on this print ad it shows the happy sunshine girl carrying the LeSportsac backpack, and handbag on the beach and smiling under a big colourful umbrella brings out the joyful and fun feeling that suits so much to the brand (LeSportsac) identity. By looking at this print ad, it gives me the feeling of 'It's summer time, there's nothing more happy than bringing my favourite colourful bags to the beach'.

Where you can forget all your worries, relax under a colourful umbrella, and let the stress melt away! -LeSportsac

By: Michelle Liew