Type: Outdoor Ad
This is a sketch of a creative outdoor ad for a music sharing application, Rhythmix, produced by our agency. This ad is to be displayed on the doors of an elevator in the campus grounds to attract students' attention. The message of the ad is sharing music and connecting people together.
I think this ad would be effective in passing it's message because the visuals are simple and relatable to our target audience. As our target audience would be young adults, from ages 18 to 22, that are also trendy and tech-savvy, they would be able to understand the intention of the visuals used in the ad. The visuals are meant to reflect them enjoying the benefit of using the product. Hence, it is not only simple and relatable to target audience, but also shows the main benefit customers can get by using the product.
The headline used in the ad also enhances the visuals as it explains the objective of our ad. The headline "Connecting Hearts With Music" also explains the visuals used, where the phones held by the two characters respectively in the ad "connects" when the elevator door closes and the girl's eyes would meet the boy's. The headline used in the ad is simple and easy to remember. Therefore, it leaves an impact on the target audiences.
Besides that, the location of the ad gives it a great advantage for grabbing attention. As the elevator is placed at an obvious position where students are bound to pass by it, the strong visuals would make it easily noticeable. Students take the elevator to go to their classes everyday. Even if they take the stairs instead, they would still have to pass by the elevator.
Finally, I think this is an intriguing outdoor ad because it contains effective visuals and an attention grabbing headline that is easily relatable and understandable. Also, it sells the product by showing it's unique selling point in the ad.
By: Ng Yee Peng
