Most Intriguing Outdoor Ads: Connecting Hearts With Music

Media:Creative Print
Type: Outdoor Ad

This is a sketch of a creative outdoor ad for a music sharing application, Rhythmix, produced by our agency. This ad is to be displayed on the doors of an elevator in the campus grounds to attract students' attention. The message of the ad is sharing music and connecting people together.

I think this ad would be effective in passing it's message because the visuals are simple and relatable to our target audience. As our target audience would be young adults, from ages 18 to 22, that are also trendy and tech-savvy, they would be able to understand the intention of the visuals used in the ad. The visuals are meant to reflect them enjoying the benefit of using the product. Hence, it is not only simple and relatable to target audience, but also shows the main benefit customers can get by using the product.

The headline used in the ad also enhances the visuals as it explains the objective of our ad. The headline "Connecting Hearts With Music" also explains the visuals used, where the phones held by the two characters respectively in the ad "connects" when the elevator door closes and the girl's eyes would meet the boy's. The headline used in the ad is simple and easy to remember. Therefore, it leaves an impact on the target audiences.

Besides that, the location of the ad gives it a great advantage for grabbing attention. As the elevator is placed at an obvious position where students are bound to pass by it, the strong visuals would make it easily noticeable. Students take the elevator to go to their classes everyday. Even if they take the stairs instead, they would still have to pass by the elevator.

Finally, I think this is an intriguing outdoor ad because it contains effective visuals and an attention grabbing headline that is easily relatable and understandable. Also, it sells the product by showing it's unique selling point in the ad.

By: Ng Yee Peng

Most Effective Internet Advertisement: McDonald's Garden Wrap Banner Ad

Source: http://www.pinterest.com/pin/31525266113155790/
Media: Internet
Type: Banner Ad

There are a few reasons I find this McDonald's Garden Wrap one of the most effective internet advertisement. One of it being that the information being produced in the ad is informative, clear , concise and interesting. In this ad, they show the ingredients of the Fresh Garden Wraps in a graphical sense which are quite interesting and may lead the customers to sales or build brand awareness of the new product.

Also, the use of attention-grabbing headlines of the ad makes it effective. In this ad, the headline used was the list of ingredients of the product and in the end, it used compelling words which were "...think of it as a robust banquet of grande-sized Italian flavor". Those words gets the message across to the reader fast and it is transmitted in a way that engages the reader, making them think.

Other than that, this ad stated the benefits upfront. Unlike normal ads that offers discount, this ad offers flavors that normally McDonald's wouldn't offer, which are garlic aioli and Roma Pesto Sauce and these information were shown at the beginning of the banner ad.

The last reason I find this banner ad one of the most effective internet advertisement is the use of call to action statements. Just giving some information is not enough, you need to get the user to take action, and in this case, is to lead the users to more information of the product other than the flavors of it, which leads the users to the website (See the Full Line).

Thus, it is concluded that this ad is effective as it uses a few tips or factors that are needed in creating an effective internet advertisement ad.

By: Renvin Kaur Sidhu

Most effective internet advertisement that I discovered.

Source: Youtube
Media: Online

I find this internet advertisement effective is because the advertisement has both a banner and a video ad together which is to me, very effective.

This banner advertisement on  the youtube page caught my attention because of the "attention-grabbing headline" It's simple and straight forward. "Want Maximised Power?"  keeping the message short with simple simple wording. Key words were used like MAXIMISED and POWER which is usually associated with cars and engine. The headline comes in a question form which creates curiosity for viewers.

Also, the visual in the banner ad caught my eye because it compares the two exact same car but it is split into two different message being convey. One half shows a dull environment with the car slightly left behind and small which indicates that it is at slower speed in comparison to the other half of the visual which has a more brighter colour car and environment, it also shows that the car is slightly bigger indicating that the car goes smooth and fast.

It also has a call to action statement which is also the headline. If viewers are interested they can click the HERE button and it will then proceed to bringing them into the main website for the product. Furthermore, attached to the banner ad is also a video of the advertisement and so viewers can easily click and watch it without fuss on finding the related video ad.

By: Wong Mei Yee

Basic Instinct by OREO

(Source: http://www.advertolog.com/oreo/print-outdoor/basic-instinct-15070205/)

Media: Print ad

Title: Basic Instinct

Sponsor: Cheil Worldwide, Seoul, South Korea

Prospects: The target audience for this ad is generation Y as this generation would be at the age range where they can understand the message in the ad clearly. They would also be educated and fall under middle class and above.  Besides that, the target audience for this ad would be more open minded and fun.

Product: Oreo cookie

Problem: There needs to be Oreo cookie when there is milk, and vice versa.

Objective: To convince audience that Oreo is the best cookie and most compatible with milk. The reason for this objective is to increase the number of potential customers.

Strategy: The ad uses visuals to portray the benefit of the product which is showing the baby holding an Oreo cookie while feeding on the mother's breast milk, emphasizing the fact that the product is milk's favorite cookie. The benefit customer will get is being able to choose whether to eat the cookie alone or side it with milk for maximum satisfaction. Besides that, customer will also benefit from being able to consume two different items that match well together.

Tone: As the ad does not contain much words, the tagline which appears at the corner of the ad shows a confident and convincing tone. It is also very direct and suggestive. It tells audience straight to the point where the product is milk's favorite cookie and also indirectly suggests customer to match it with milk while snacking on the product.

Brand character: The brand reflects a fun and interesting character. It also shows a daring and adventurous side of the brand as the ad uses sensitive visuals that might not be accepted by audience.

By: Ng Yee Peng

"Try Telling Him It's Just A Little Fur Trim" by PETA Asia Pacific

(Source: http://www.petaasiapacific.com/feature-natalie-imbruglia.asp)

Media: Internet

Ad Title: Try Telling Him It's Just A Little Fur Trim

The ad features elements that grabs the audience's attention easily. The close up of the main character makes the ad more emotional and brings a stronger impression of the message towards the audience.

Headline: Try Telling Him It's Just A Little Fur Trim

Visuals:  The ad shows Natalie Imbruglia in bare skin holding a rabbit in her arms, showing that she would rather go naked than wear fur.

Prospects: To let audience realize the cruelty of removing animal's fur and reject wearing fur.

Problem: Consumers favouring and buying fur clothes and products.

Objective: To encourage audience to stand up against fur clothes and products, fight the cruel fur trade and help millions of animals worldwide.

Strategy: Using an emotional approach by featuring the rabbit in the advertisement. This would make audience feel sympathetic towards the animals.

The appeal of this advertisement is the cruelty of removing fur from these animals. The headline of the ad suggests audience to tell a small animal that removing fur off its back is just a little trim. It uses the audience's love towards animals and directing the problem back to the audience, making them realize that removing an animal's fur is not just a little trim and it is an extremely cruel action instead. Therefore, with Natalie Imbruglia holding a rabbit to her bare chest, it shows the solution of the problem which is to stand up against the usage of fur in apparels and products. 

By: Ng Yee Peng

"Don't buy exotic animal souvenirs" by WWF

(Source: http://www.techinasia.com/createive-fear-appeal-ads-from-wwf)

Media: The Internet

Ad Title: Don't buy exotic animal souvenirs

Headline: "Don't buy exotic animal souvenirs"

Visuals: The advertisement features the inside of the airport and a tourist or a traveller who is rolling her suitcase outside which is leaving a trail of blood that symbolizes the exotic animal that has been killed and been made into a souvenir which has been bought by the tourist.

Prospects: To get readers to take action, help stand up and support the cause.

Problem: Consumers buying exotic animal souvenirs from overseas.

Objective: Having the readers to stand up for this cause so that the extinction of exotic animals will decrease slowly in future with the being taken.

Strategy: It is to appeal fear in the readers eyes to grab their attention on how they convey the message from the advertisement and to take action from it.

This advertisement appeals fear from the readers, the headline from the advertisements makes the readers think twice from the message that is being decoded from the advertisement. Furthermore,the advertisement from WWF determines an act that if it shall continues it will cause harm to exotic animals in future. The advertisement extracts the negative effect from the readers and pin points the solution from the problem.Thus,the solution of the problem to the readers would be to take action, increase the awareness and also for readers to stand up for their cause.

By Wong Mei Yee

Target Hit for Tender and Fairer Skin - Bio Essence

(Source: CLEO Magazine September 2013)

Media: Magazine Advertisement

Ad title: Target hit for Tender & Fairer skin by Bio Essence

The celebrity face catches the eye of the readers at once when the page is turn. "Target hit for Tender & Fairer skin" is the headline that grabs the attention of readers as it is related to readers whom wants to have tender and fairer skin like a celebrity.

Headline: Target hit for Tender & Fairer skin

Sub Headline: Skin Consumes Bird's Nest

Body Copy:  1 Enhance Penetration of subsequent skincare. 2 Boost Absorption of skincare nutrients. 3 Advance to tender & fairer skin.
 Step 2 Advancer: Bird's nest nutri-collagen & whitening advancer (promotes absorption of subsequent skincare products) (nourishes and hydrates skin)
Bird's Nest - Bird's nest is rich in proteins, carbohydrates, minerals, amino acids & collagen, which nourish the skin for softer, more supple tender & fairer skin. It contains Epidermal Growth factors which directly promotes cell division, regeneration & repair, hence it is known as the DNA for beauty.
Bird's nest nutri-collagen & whitening advancer works more than a toner! Not only does it refine pores, it also promotes optimal absorption of skincare nutrients, moisturizes & brightens skin, hence preventing formation of fine lines for softer & smoother skin.
STEP 1 Cleanser Bird's Nest Nutri-Collagen & Whitening Cleanser(deeply cleans and remove impurities) (keep the skin moist and soft) STEP 3 Essence Bird's Nest Nutri-Collagen & Whitening Essence(nourishes to enhance skin vitality) (whitens skin for fairer skin) (refines and smoothens skin) STEP 4 Cream Bird's Nest Nutri-Collagen & Whitening Cream (restores skin elasticity) (revitalizes & brightens dull complexion) STEP 5 Mask Bird's Nest Nutri-Collagen & Whitening Sleeping Mask (nourishes skin with bird's nest collagen,nutrients,arbutin & minerals) (optimizes skin renewal process) (wake up to healthy, radiant & supple skin)

The Ad Strategy:  This advertisement uses one of Gunn's 12 Master Formats of Advertising which is Ongoing of character or celebrity as Bio Essence wants to be associated with a celebrity ambassador so that readers can be reminded that the celebrity, Linda Chung is a representative of the brand Bio Essence.

Slogan: Bio Essence Bird's Nest

Visuals: This ad features the gold colour background to enhance the beneficial factor that the product will give the skin a glow like the colour which attracts the reader. It also has the visuals of the product place in the advertisement like the cleanser, advancer,essence,cream and the mask to show how the actual product will look like to the readers.

By: Wong Mei Yee

"Who goes to a bank branch these days?" by CIMB Bank

(Source: The Star 2013)

Media: Newspaper

Ad Title: " Who goes to a bank branch these days?"

The big headline being at the center of the page catches the eye immediately when a reader looks at the page. With the headline "Who goes to bank branch these days?" also catches the readers' attention as it is related to the lifestyle almost every reader are having nowadays where everything can be done digitally through the internet anytime and anywhere instantly.

Headline: " Who goes to a bank branch these days?"

Sub Headline: Kwik Account. The First account that can be opened anytime, anywhere.

Body copy: Account activation is instant and no deposit is required. That's how the Kwik Account has been designed o suit your busy lifestyle, to offer more convenience. Open your Kwik account at www.cimbclicks.com.my now.
CIMB Bank. Leading in online banking services.
Open a Kwik Account now, transact and stand to win exciting gadgets.
To find out more, visit www.cimbclicks.com.my

Ad Strategy: This advertisement uses one of Gunn's 12 Master Formats of Advertising which is Associated User Imagery as CIMB bank wants to be associated as the bank of leading online banking.

Slogan: Asean for you

Visuals: This ad features the use of negative space by using a black background with white wordings to enhance the reader's focus on the headline. This advertisement also uses a few visuals featuring gadgets such as smartphones and cameras with young adults in it which shows that they are the target audience of this ad.

By: Renvin Kaur Sidhu