Source: http://www.youtube.com/watch?v=KIJ0DcfaoDE
Media: Television
"Greetings" was an advertisement directed by Yasmin Ahmad for Petronas' annual Chinese New Year TV season greetings.
This advertisement was particularly good for its simple story and good use of suspense to hammer home a point, wherein viewers are reminded to treasure the families they have and to be home for reunion dinner (if they can), which ties in quite nicely to Petronas' message of automobile travel.
The story is earthy and straightforward, yet viewers have more or less no idea of what the advertisement really is about until the last few teary seconds, when they find that the boy who is outwardly chirpy and friendly in school cannot write an essay about family reunions simply because he has no family.
Poignant and resonant with imagery familiar to all Malaysians, "Greetings" is a soft yet sharp form of advertising that helps Petronas' public image greatly and brings it down to Malaysian ground level. People ordinarily expect a more direct form of communication with advertisements; Yasmin Ahmad eschews that method entirely and with her feature short chooses rather to slip the needle in gently, but effectively.
Checked by Ng Yee Peng.
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