In this week's tutorial, we have learned about making an effective 4 second ad on YouTube. The main objective of a 4 second ad is to grab the audience attention and convey the message of the ad successfully.
As each group presented their 4 second ad based on their product, several propositions have been used to create an effective commercial. This includes Direct Benefit, Slice of Life ad, KISS principle, straightforward message, strong visuals and audio, and humour. From my observation, every group has used the Direct Benefit proposition. Therefore, after a few discussions with my fellow classmates in tutorial, I think the best proposition for a 4 second ad on Youtube is Direct Benefit.
Direct Benefit shows what customers can get by using the product. It is important to show the Unique Selling Point of a product and the advantage the product offers to customers. This way of advertising can be very straightforward. It also helps audience to understand the ad and product better in just 4 seconds.
Besides that, I also think the K.I.S.S principle in advertising is very useful for a 4 second ad. Keep it simple, stupid. By keeping the ad simple, advertisers can avoid audience misunderstanding the message. It also prevents audience from getting confused by the function and benefit of the product.
In all, advertisers need to keep in mind that it is important to include the Unique Selling Point of the product in an ad regardless of it's length or propositions used. Including and highlighting important elements of an ad can make the message and product stand out, hence, creating an effective commercial.
By: Ng Yee Peng
In this week's tutorial, we have learned about making an effective 4 second ad on YouTube. The main objective of a 4 second ad is to grab the audience attention and convey the message of the ad successfully.
ReplyDeleteSeveral propositions have been used by the different groups to create an effective commercial. This includes direct benefit, slice of life, short and simple ones (KISS), straightforward messages, strong visuals and audio, and humour. I observed that every group has used the Direct Benefit proposition. This is why I think, after discussion with my fellow classmates in tutorial, that the best proposition for a 4 second ad on YouTube is Direct Benefit.
Direct Benefit shows just what customers can get from the product. It is important to show the Unique Selling Point of a product and the advantage it offers to customers. This way of advertising can be very straightforward and also helps audience to understand the ad and product better in just 4 seconds.
Besides that, I also think the KISS advertising principle is very useful for a 4 second ad. Keep it simple, stupid. Simplicity keeps the audience from misunderstanding the message. It also prevents audience from getting confused by the function and benefit of the product.
In all, advertisers need to keep in mind that it is important to include the Unique Selling Point of the product in an ad regardless of its length or propositions used. Including and highlighting important elements of an ad can make the message and product stand out, and creates an effective commercial.
[CHECKED BY MIKHA CHAN]