Reflection Post 8

(Disclaimer: The ad shown above is strictly for exercise and academic purpose only.)

In this week's tutorial, we have learnt about how to write a good product packaging copy based on the team discussions in class. It was a group activity, first we choose our product and then we were given a piece of paper (above) where we need to state down our product's front and back information and along with the visual sketch. 

Most consumers judge a product by its packaging, the packing itself can cost even more than the product itself. In the end what I found on the internet, is that almost any mediocre product that packed in a fancy packaging would win against the best product in a lame packaging. This shows that us as a consumers would definitely grab the most attractive product on a supermarket shelf, but not the one with the best characteristic of the product, wouldn't you? But when you look closer and read the label copy of those fancy packaging products, it doesn't often tell the customers much beyond the ingredients and where the product is made from. 

Therefore, we came out with our product packaging for the information part is that we highlighted the benefits of our product. For example, with this blackberry jam you can spread it out on anything you like. We don't want to mess up the front of a label design because that's what pulls consumers into our product, and so we used the back side of the product showing examples of food that people could spread with this blackberry jam.  

In this tutorial class, we also learnt that a good product packaging copy must stand out from the crowd. Which means your packaging must be total different from your competitors, we also do not want our consumers to confuse our product with others. Besides that, good product packaging must be designed to promote the benefits of the product. When consumers are deciding on which product brand to choose, most of us will use the packaging to make our decision. That's the reason why the product packaging must highlights the product's benefits especially unique benefits that cannot be found in other competitor products. 

In conclusion, when consumers is in a supermarket scanning through all products on the shelf, packaging is usually the only thing that can persuade them to buy our product. The decision to buy is usually a split second impulse decision, and our product packaging needs to prompt that impulse. It's easy to come up with informations and visual sketch of a product, but to make sure if your packaging is exciting and eye catching catches attention with the right words and a mind blowing concept is not as easy as it seems. 

By: Michelle Liew