Media: Internet
Type: Banner Ad
There are a few reasons I find this McDonald's Garden Wrap one of the most effective internet advertisement. One of it being that the information being produced in the ad is informative, clear , concise and interesting. In this ad, they show the ingredients of the Fresh Garden Wraps in a graphical sense which are quite interesting and may lead the customers to sales or build brand awareness of the new product.
Also, the use of attention-grabbing headlines of the ad makes it effective. In this ad, the headline used was the list of ingredients of the product and in the end, it used compelling words which were "...think of it as a robust banquet of grande-sized Italian flavor". Those words gets the message across to the reader fast and it is transmitted in a way that engages the reader, making them think.
Other than that, this ad stated the benefits upfront. Unlike normal ads that offers discount, this ad offers flavors that normally McDonald's wouldn't offer, which are garlic aioli and Roma Pesto Sauce and these information were shown at the beginning of the banner ad.
The last reason I find this banner ad one of the most effective internet advertisement is the use of call to action statements. Just giving some information is not enough, you need to get the user to take action, and in this case, is to lead the users to more information of the product other than the flavors of it, which leads the users to the website (See the Full Line).
Thus, it is concluded that this ad is effective as it uses a few tips or factors that are needed in creating an effective internet advertisement ad.
By: Renvin Kaur Sidhu
Checked by Michelle Liew
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