Source: http://neversocial.wordpress.com/2012/07/20/creative-outdoor-ads/
Media: Internet
Type: Outdoor Ad
I chose this outdoor ad as the most intriguing outdoor billboard advertisement I have ever seen because the visual already speaks for itself. Also, it is attention grabbing even from a distance and it is placed a strategic place where viewers especially drivers who are able to view it. It is simple and straight to the point.
The visual shows the aftermath of tailgating, with that impactful visual of a car hitting a truck from behind shows that tailgating will bring you that outcome if drivers do not stop doing so. So, with this visual the message is convey to all drivers. One straightforward headline and a 3D visual of what could happen conveys the message to viewers on what would be the outcome if they tailgate especially with trucks.
Furthermore, the headline also states it all. "Tailgating isn't worth it" with that viewers would know tailgating is not worth sacrificing their own life and also their love ones. I find this billboard outdoor advertisement extremely eye catching and it also impacts on how you look at the situation on tailgating. Thus this is why I find this billboard outdoor advertisement most intriguing amongst all I have seen.
By, Wong Mei Yee
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ReplyDelete*added points
ReplyDeleteAs Michelle already stated, this advertisement is very impactful as both the visuals and the headline already states the point - which to me, is the best thing about this advertisement. Instead of beating around the bush or arousing curiousity, the billboard SHOWED what would happen if you tailgate and also TOLD us that it isn't worth it. Both the visuals and text are direct to the point and very effective.
Chen Kee Wei (Blake)